Talentegy Congratulates Northwestern Mutual on Winning the
Rally Award for Best Use of
Recruitment Marketing Technology
Talentegy, a leader in enhanced talent analytics, proudly congratulates Northwestern Mutual on their outstanding achievement of winning the prestigious Rally Award for Best Use of Recruitment Marketing Technology. This award recognizes Northwestern Mutual’s innovative and comprehensive approach to recruitment marketing and employer branding practices.
Northwestern Mutual wanted to improve its recruitment marketing value and measurement of ROI. While metrics like impressions and click-through rates were valuable, they needed a holistic view of the candidate journey—from awareness and impressions to successful hires. With the implementation of Talentegy, Northwestern Mutual HR and brand teams were able to revamp their recruitment marketing approach and delivered exceptional value across the organization throughout 2023. Talentegy helped Northwestern Mutual gain valuable insights and data across the entire candidate journey, allowing them to measure ROI and make data-driven decisions with precision.
Northwestern Mutual utilized key components of the Talentegy offering enabling them to analyze their career website data, source data and goals to allow for nimble adjustments based on real-time performance metrics. Additionally, using key data sources connected to an applicant’s workflow, Talentegy was able to provide a comprehensive view of the candidate funnel providing Northwestern Mutual insights from awareness to hire. The collaboration with the combined HR technologies and Talentegy’s insights helped support relevant dashboard views aligning directly with hiring needs and optimized spend.
The Northwestern Mutual HR and Talent Brand teams, along with Talentegy, delivered a single platform that streamlined the data gathering process to deliver insights that saved valuable time and resources, positioning them for continued success in the future.
"We are incredibly proud of Northwestern Mutual’s achievement and their innovative use of Talentegy’s platform," said Lisa Ziegler, Director of Client Success at Talentegy. "Their commitment to data-driven decision-making and comprehensive recruitment marketing strategies sets a new standard in the industry. We look forward to continuing our partnership and supporting their future successes."
For more information about Talentegy and how it can transform your recruitment marketing efforts, click below to sign up for a demo and free trial offer.
